Why You Need Video Content In Your Marketing Strategy

Let’s face it.
 
Most marketing departments don’t have an in-house Hemingway or Faulkner on staff.
 
And even if they did, the writers would be too busy creating long-form pieces for thought-leadership-related purposes (or the many other content pieces marketers are churning out).
 
Social post copy would get put on the back burner.
 
But that might not be all bad.
 
Turns out, audiences tend to engage more with video social posts than they do with text social posts.
 
In a more specific example, I recently started incorporating fresh videos on LinkedIn from a company event showcasing customers.
 
The result?
 
A 119 percent increase in followers from the day prior.
 
The stats back this up.
 
Video posts on LinkedIn earn an average of three times the interaction compared to their text-based counterparts, according to Hootsuite.
 
Hootsuite also notes native videos on the platform are five times more likely to kick start meaningful conversations among LinkedIn members, underscoring the power of visual content.
 
However, the impact of video marketing extends well beyond the confines of LinkedIn, leaving an indelible mark on the broader social media landscape.
 
Businesses that use video as part of their marketing strategy see 49 percent faster revenue growth compared to their counterparts who don’t use video, according to Aberdeen Group.

That means you should be using those videos in creative ways outside of social media—including in company decks, sales collateral, email campaigns, and newsletters.
 
This not only reinforces the potency of video content, but also emphasizes its pivotal role in steering brands towards accelerated success in our saturated e-commerce space.